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In the context of the Food & Beverages (FMCG) industry, building a Customer Feedback app using Clappia's platform involves selecting specific features and blocks that align with the needs of customer relationship management (CRM). Here’s how each feature and block contributes to creating a comprehensive Customer Feedback app:

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Key Features to Consider for Customer Feedback Forms in FMCG

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Ratings Block: Implement a ratings system where customers can rate their satisfaction with your products or services. This provides a quick and easy way for customers to express their level of satisfaction, offering immediate insights into their experience.

Multi-line Text Block: Use this block for open-ended feedback, allowing customers to provide detailed comments, suggestions, or criticisms. This block is invaluable for gaining in-depth insights that are not captured by structured questions.

Single Selector Block: Include this for questions where customers need to select a single option from a list. It simplifies the feedback process and is ideal for straightforward queries like yes/no questions or selecting a specific product feature.

Multiple Selector Block: Use this block for questions where customers can select multiple options. It’s useful for gathering feedback on various aspects of a product or service, such as selecting all the features they found beneficial.

Dropdowns and Nested Dropdowns Blocks: Integrate dropdowns for selecting pre-defined options, such as product categories or types of service. Nested dropdowns can offer more specific choices based on the primary selection, making the feedback more relevant and structured.

Email and SMS Integration: Set up automated invitations to customers to provide feedback after a purchase or interaction. Timely requests for feedback via email or SMS can increase response rates and provide timely insights.

GPS Location: Capture the geographical location of where the feedback is given, if relevant. This can be particularly useful for location-specific services or products in the FMCG sector.

Date and Time Blocks: Record the date and time when feedback is submitted. This helps in tracking when the feedback was given relative to the purchase or experience, providing context to the responses.

Signature Uploads: In scenarios where formal acknowledgment of feedback is required, use this block to capture digital signatures. This feature can add a level of authenticity to the feedback process.

Rich Text: Provide instructions, descriptions, or any other relevant information within the feedback form using rich text. This ensures clarity in the questions asked and helps guide the customer through the feedback process.

Conditional Section Display: Show or hide sections of the feedback form based on certain responses. This can make the form dynamic and tailored to each customer’s experience, enhancing the relevance of the questions asked.

Mobile Notifications: Use push notifications to remind customers to provide feedback or to thank them after they have submitted their responses. This keeps the feedback process interactive and engaging.

Image/Video & File Uploads Block: Allow customers to upload images, videos, or files along with their feedback. This is particularly useful for providing visual evidence or detailed explanations that accompany their written feedback.

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By incorporating these features into Clappia, a robust Customer Feedback app can be developed for the FMCG industry's CRM needs. This app will not only facilitate the collection of valuable customer insights but also streamline the process of analyzing and responding to this feedback, ultimately enhancing customer satisfaction and service quality.