Creating a Survey Distribution app in Clappia for Customer Feedback and Reviews in the hospitality industry involves a strategic process, utilizing a range of features and blocks to gather, analyze, and act upon guest feedback effectively. Here's how different Clappia features can be used from the initial stage of survey creation to the final stage of implementing feedback:
Multi-line Text and Single Line Text: Begin by creating a range of questions. Use multi-line text for detailed queries where guests might provide extended feedback, and single line text for straightforward questions such as "What was your check-in date?"
Ratings Block: Incorporate a star-rating system for guests to evaluate their experiences. For instance, rate the cleanliness of rooms or the quality of food services on a scale of 1 to 5.
Single Selector and Multiple Selector: These are ideal for questions with specific answer options. For instance, use a single selector for "Yes/No" questions and a multiple selector for choosing all applicable amenities used during the stay.
Conditional Section Display: Tailor the survey based on guest responses. If a guest indicates a poor experience in one area, the survey can automatically display follow-up questions to gather more detailed feedback about the issue.
Slider Block: Implement sliders for questionnaire where guests can indicate a degree or frequency, such as "How often did you use the hotel gym?"
Dropdowns and Nested Dropdowns: Use these for categorizing questions, especially for surveys covering various hotel services. Nested dropdowns can guide the guest through a logical sequence of questions based on their previous answers.
Emails Integration: Automate the dispatch of surveys via email, timed according to guest stay - such as immediately post-checkout or a few days after departure to gauge their overall experience.
SMS Integration: Complement email distribution with SMS, sending survey links directly to guests' phones for higher engagement, particularly useful for immediate feedback while the guest experience is still fresh.
Data Table and Analytics: Organize the collected data for in-depth analysis. Identify patterns and trends in guest feedback, which can be invaluable for making targeted improvements.
Automated Reports: Configure the app to generate regular reports summarizing feedback. This can help in quickly identifying areas of success and those requiring attention, and also track improvements over time.
Dynamic Submission Status: Use this feature to track the progress of implementing changes based on feedback. It could range from simple operational tweaks to larger policy changes.
Approvals Workflow: In cases where feedback implementation requires managerial input or budgetary considerations, use this feature to streamline the decision-making process, ensuring that changes are approved and implemented efficiently.